Diversity – are you measuring the right things?

 

Are you measuring the right things, and are you measuring them in the right way?

At Nor-shipping conference last week we had the opportunity to give a presentation on gender equality and diversity.

Diversity in the workplace has in recent few years become a major goal for many companies.

Leaders talks about diversity breads innovation, increase profit, higher employee engagement, reduce employee turnover, better company results, better reputation, attract talent and better understand new markets. Diversity is good for business.  

But on the other hand they proudly tells that they treat everyone equally, with one-size-fits-all approach.

The management is primarily concerned with how to ensure that all employees are treated equally, with respect and that no one is discriminated against. This, coupled with quantitative targets, is typically the hallmark approach of organizations that believe they are concerned with diversity. Are you measuring the right things, and are you measuring them in the right way?

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We lose potential of diversity
And it is precisely here that the potential of diversity and the path to profitable results is lost. In Norway, equality and diversity initiatives are based on re-creating in business the paradigms of non-discriminatory fairness, access to new markets and talent, and build good reputation among customers. 

So how can leaders lead diversity to increase innovation, profit, better company results, better reputation, attract talent and better understand new markets? It is only when they can contribute fully, and the organization thinks more holistically, that diversity can contribute to value creation and profitability.

Certification as diversity-leader
In 2018, the national standard for diversity management systems (including gender diversity or gender equality) was finalized. The standard has learning and efficiency paradigms as a backdrop, and thus links diversity and gender equality to sustainability and value creation. Seema has a leadership program which leads to certification as diversity-leader. And one of our key question to our participants is – are you measuring the right things, and are you measuring them in the right way?